Brand
marketing is way more than just letting people know your brand name.
It’s doesn’t end with the label of your products or the logo
printed on the uniforms of your servicemen. Branding represents the
overall identity of a company—the quality of its products or
services, what it does, its image, and more. This has been an
important aspect of marketing since people has known business.
In the
recent years, the increasing popularity of the Internet opened up
avenues for brand marketing that was never known before. It can even
be said that new technologies drive how brand marketing is carried
out. Not using the online platforms for brand marketing will leave a
business at a disadvantage in the competition.
Do Something Now or your Competitors will Crush You
Many of your competitors are already into online marketing. They already have a responsive website. They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are producing, publishing, and distributing their content to expand their brands.
You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business. Watch the video:
Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion.
We only want to market for you if we are confident we can HELP YOU SUCCEED!
So for a limited time, we are making our consulting, research, competition analysis, and comprehensive online marketing blueprint available to you for FREE.
You may check to see if you qualify by signing up with us risk-free—no obligation. If you qualify, you will receive a short intake call from us in order to gather the initial information required to perform our research and analysis.
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.
The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.
Social Media Optimization: A Legitimate Business Need
You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective.
• 1 in 4 people worldwide are social media users (eMarketer)
• 1 in 6 minutes spent online worldwide is spent on social media platforms (comScore)
• It took 13 years for television to reach an audience of 50 million people (United Nations Cyberschoolbus)
• It only took Facebook 2 years!
Without a solid social media optimization strategy, it will be difficult for businesses to make the most out of this trend. Even coping with it will be a struggle. Social media is indeed growing and evolving fast. It's involving more and more people connecting with each other, sharing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.
Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know:
• Local Searches on tools like Google Places and Bing Local grew by 144% between 2011 and 2012 (comScore)
• 86% of tablet owners made a purchase from their recent tablet-based local search (MarketingSherpa)
• 72% of smart phone owners made a purchase from their recent smart phone based local search (MarketingSherpa)
• 78% of all Internet users conduct product research online before making a local purchase (Pew Internet)
• 80% of users stated they have changed their minds on making a purchase because of a bad review they read online (Cone Communications)
These are trends that your business simply cannot afford to ignore.
Manage the Shift – Help Prospects Find Your Business
Statistics show us that prospects are searching for local businesses online and increasingly via mobile. Your response should be obvious: move your marketing efforts online and ensure your local business is visible to those who need to find it. All of this starts with a shift in your mindset as the owner.
We’re not shy to say that we are experts at online reputation management. We apply the tips above and do more. We start everything with research and back it up with reports. In between, we implement ethical and effective measures to ensure your positive media outrank negative reviews on Google. We use blogs, social media, and reviews sites to give you have a widespread, solid reputation all over the Internet. And best of all, we provide free in-depth consultation so we can analyze your business and target market – allowing us to prepare an ORM plan tailored to your business.
People search for restaurant online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks.
- Do you come up in these searches?
- Are you active on social media?
When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants.
Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs.
Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants.
- Do you have positive ratings on local review sites?
- Can your restaurant be found in local listings?
- Is your website mobile-friendly?
We can help you prepare and spice up your digital marketing, contact us now.
Website Audit: Why Your Website is Not Ranking on Google & Driving Sales for Your Business
To know exactly what’s wrong with your website, you need a comprehensive website audit report, particularly in the following areas:
• Market Research and Analysis – For more online visibility, know what keywords will actually help your web pages rank. A combination of manual and software analysis is the best option.
• Content – See if it is geared to drives sales and is compliant with algorithm updates.
• Site Structure – Internal links and tracking systems must be thoroughly checked.
• Web Design – It should be mobile responsive (loads in all screens and devices, including smartphones and tablets) and the template should look professional.
• Page Title and Meta Troubleshooting – Duplicate and missing information can gravely affect SEO.
• Backlinks Analysis – High quality inbound links help in rankings. Check your backlinks.
• Error Troubleshooting – Problematic codes could block search engine crawlers from discovering the site and ranking it. Error pages can turn off prospect customers.
• Others – Page load speed, bounce rates, malware, and other factors must also be audited.
We’ll give you free consulting on website audit so you’ll understand how our service can detect your website’s issues today: Brand Marketing Zone Ltd.
