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Showing posts with label brand principle. Show all posts
Showing posts with label brand principle. Show all posts

Monday, June 15, 2015

A Lesson in Brand Imprinting

Brand imprinting is when you market your brand correctly and impose your brand principles into the mind of your consumer. The measure of its success is when a consumer has pushed the brand to their subconscious mind, but when jogged, he immediately recalls it and what it stands for without having to be reminded of it.