If
you're setting up a business, and you try to keep on top of various corporate
practices and conventions, then you've probably heard the term "brand
marketing" crop up more than a few times. Although you might have heard
this phrase regularly, you still might be a little confused as to whether or
not you can benefit from it.
Sometimes
known as brand optimisation, brand marketing is one of the most effective and
proactive ways in which a company can increase its overall recognition and
attract a loyal customer base. In such a competitive online environment, this
concept is now more important than ever before. Why is this the case and are
there any figures to back up such a statement?
A
brand is sometimes defined as the lingering perception of a product or a
company that stick in people’s minds, which ultimately, affect their buying
decisions. Consumers these days aren’t merely looking for products and
services, but also for a personable brand to buy from. This is why
entrepreneurs need to brand themselves, and make their products more appealing to
consumers.
Why Care About your Personal Brand?
Your
personal brand affects three key areas essential in generating traffic and
sales. First, your brand creates an impact on others. Second, it will dictate
how you are recognised, remembered, and recommended by other people. Third, if
you have cultivated a positive relationship with your audience, they will be
willing to pass the information you’re after. Businesses that fail to actively
brand themselves will instead be branded by their competitors, thus hurting their
image and company valuation.
Keeping your Brand Fresh
Remember
to keep your brand fresh and relevant as time goes by. Brands need to reflect
the changes in their market and changes in their goals. For instance,
“networking experts” yearning to diversify their businesses would do better as “soft
skills guru” or “business relationships expert” and redefine their brand
accordingly.
You
own your personal brand, so grasp it and make sure that it becomes what you
want it to be before presenting it to your audience.
Before rolling out a marketing
campaign, you must have first defined your brand. One of the most important
factors in brand definition is understanding how much influence it has on your
company. Your
brand is a derivative of who you are, who you aspire to be, and who people distinguish
you to be.
Brand marketing is crucial to the
success of any business venture. Besides advertising your products or services,
your brand (including your name, logo, or design), must also be promoted. It
not only sets you apart from competitors, it could also serve as standard for your
product.
Regular strategic brand marketing leads to a solid brand
equity. This is the added value brought to your business’ products or services
allowing you to charge a bit more for your brand than what similar, unbranded
products command. The most obvious example of this is Pepsi compared with a
generic soda. Because they have created a powerful brand equity, they can
charge more for their products…and consumers are willing to pay that higher
price.
In an increasingly dynamic marketplace, yelling louder
isn’t usually the answer. Business today isn’t solely about what goods or
services you offer, it’s about what you stand for and the assurance that you
can deliver just that. Customers want purpose, they want to believe, and they
want to believe they’re part of something larger than themselves.
Brand
marketing is way more than just letting people know your brand name.
It’s doesn’t end with the label of your products or the logo
printed on the uniforms of your servicemen. Branding represents the
overall identity of a company—the quality of its products or
services, what it does, its image, and more. This has been an
important aspect of marketing since people has known business.
In the
recent years, the increasing popularity of the Internet opened up
avenues for brand marketing that was never known before. It can even
be said that new technologies drive how brand marketing is carried
out. Not using the online platforms for brand marketing will leave a
business at a disadvantage in the competition.
Do Something Now or your Competitors will Crush You
Many of your competitors are already into online marketing. They already have a responsive website. They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are producing, publishing, and distributing their content to expand their brands.
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why.
The emergence of social networks over the past few years has changed the way businesses reach out to their audience. In fact, it is no longer enough to have a website, get backlinks, and rank well on Google. Today, a successful business needs essential elements: networking, awareness, engagement, trust, and loyalty – all of which are achievable through social media.
Social Media Optimization: A Legitimate Business Need
You might still be wondering, just how important is having a Social Media Optimization campaign for your business. Well, let us help you put things in perspective.
• 1 in 4 people worldwide are social media users (eMarketer)
• 1 in 6 minutes spent online worldwide is spent on social media platforms (comScore)
• It took 13 years for television to reach an audience of 50 million people (United Nations Cyberschoolbus)
• It only took Facebook 2 years!
Without a solid social media optimization strategy, it will be difficult for businesses to make the most out of this trend. Even coping with it will be a struggle. Social media is indeed growing and evolving fast. It's involving more and more people connecting with each other, sharing thoughts and feelings through status messages, likes, tweets, links, photos, videos, and etc.
Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know:
• Local Searches on tools like Google Places and Bing Local grew by 144% between 2011 and 2012 (comScore)
• 86% of tablet owners made a purchase from their recent tablet-based local search (MarketingSherpa)
• 72% of smart phone owners made a purchase from their recent smart phone based local search (MarketingSherpa)
• 78% of all Internet users conduct product research online before making a local purchase (Pew Internet)
• 80% of users stated they have changed their minds on making a purchase because of a bad review they read online (Cone Communications)
These are trends that your business simply cannot afford to ignore.
Manage the Shift – Help Prospects Find Your Business
Statistics show us that prospects are searching for local businesses online and increasingly via mobile. Your response should be obvious: move your marketing efforts online and ensure your local business is visible to those who need to find it. All of this starts with a shift in your mindset as the owner.
We’re not shy to say that we are experts at online reputation management. We apply the tips above and do more. We start everything with research and back it up with reports. In between, we implement ethical and effective measures to ensure your positive media outrank negative reviews on Google. We use blogs, social media, and reviews sites to give you have a widespread, solid reputation all over the Internet. And best of all, we provide free in-depth consultation so we can analyze your business and target market – allowing us to prepare an ORM plan tailored to your business.
People search for restaurant online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks.
- Do you come up in these searches?
- Are you active on social media?
When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants.
Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs.
Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants.
- Do you have positive ratings on local review sites?
- Can your restaurant be found in local listings?
- Is your website mobile-friendly?
We can help you prepare and spice up your digital marketing, contact us now.
Website Audit: Why Your Website is Not Ranking on Google & Driving Sales for Your Business
To know exactly what’s wrong with your website, you need a comprehensive website audit report, particularly in the following areas:
• Market Research and Analysis – For more online visibility, know what keywords will actually help your web pages rank. A combination of manual and software analysis is the best option.
• Content – See if it is geared to drives sales and is compliant with algorithm updates.
• Site Structure – Internal links and tracking systems must be thoroughly checked.
• Web Design – It should be mobile responsive (loads in all screens and devices, including smartphones and tablets) and the template should look professional.
• Page Title and Meta Troubleshooting – Duplicate and missing information can gravely affect SEO.
• Backlinks Analysis – High quality inbound links help in rankings. Check your backlinks.
• Error Troubleshooting – Problematic codes could block search engine crawlers from discovering the site and ranking it. Error pages can turn off prospect customers.
• Others – Page load speed, bounce rates, malware, and other factors must also be audited.
We’ll give you free consulting on website audit so you’ll understand how our service can detect your website’s issues today: Brand Marketing Zone Ltd.
Brand Marketing Zone Ltd., a leading brand marketing agency, has launched its marketing package for plastic surgeons. Through this, the firm will provide effective online marketing solutions for cosmetic surgeons. The rationale behind the agency’s decision to launch the product is the ever-increasing demand for cosmetic surgery procedures. As people actively seek out such treatments, the agency is aware that cosmetic surgeons face the challenge of increasing their visibility so that their companies can appear on the forefront of results whenever potential patients search for them over the internet. http://brandmarketing.zone/brand-marketing-agency-offers-effective-marketing-for-plastic-surgeons/
Choose the Right SEO Solutions Provider for Your Business, video:
We are here to help you grow your business. We have
the know-how and experience in the SEO industry. We want to understand your
business and your worries. We want to gain your trust by displaying our
intelligence and show you performance through our professional execution.
If people think we are passionate about the marketing
industry, they should see how passionate we are about our clients' marketing.
We want to be responsible for your success and help your company to grow.
We can help you grow your customers and your business
today. Call us now or send us a message
to schedule your free consultation on SEO.
With
too much noise and images around, people have become too preoccupied
to notice brands that clamour for their attention. This has become
the main challenge for most businesses—to find ever creative ways
to get the attention of their target audience to pause long enough to
see or hear what they have to say. Here are a few simple brand
marketing tactics to get your target market to step back and listen
to what you have to say.
Utilising
Social Media
More
people are now on social media, be it Facebook, Twitter, or
Instagram. Establish your presence by utilising these platforms on
your strategies, carefully mapping out a marketing campaign that
optimises content on your social media.
The necessity for your business to have an outstanding online presence and website has never been greater. For this reason, many local business owners like you are trying their best to find digital marketing agencies that can assist them in their online business goals. However, those who have yet to work with a consultant or a marketing group have little idea on what exactly these types of companies do. So how does an online marketing and web design agency actually work? Using Brand Marketing Zone Ltd., as a case study, here’s how:
Are you building your brand every day If you're not taking your brand seriously, then your potential customers won't take your business seriously either. In today's competitive market, you just can't let that happen. You need to build & boost your brand.
When you
have many brands that sell the same product or service, it’s usually the brand’s
reputation for quality that will determine where a customer’s money (and often,
loyalty) will go. After all, people give high regard to previous product and
service satisfaction, and that will encourage them to seek out your other
offerings. That, in turn, is something that established brand
marketing experts can help you strengthen.
Planting the Right Thoughts
Brand
marketing is a series of moves designed to make more customers aware of your
brand and what it espouses. Some people say that promoting the brand as a
company is also the same as showing the values the firm adheres to when making
their products or offering their services. The public-relations aspect of brand
marketing is never far behind, in the form of online and hard-copy marketing
materials that carry the business’ logo and other associated livery.
